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Delegation is work – but it’s working effectively
Don’t let poor delegation skills keep your company from achieving its potential.
by Tim Smith, Principal
[ Print Version ]
“Before you do anything else, read this newsletter and then report back what you’ve learned.”
There. I’ve successfully delegated an assignment to you. Now all I have to do is sit back and kick up my feet.
Of course, I write that in jest, just to make a serious point. Delegation, while critical to any company’s success, is an activity
that requires a proper touch, commitment and focus and ongoing effort.
That’s probably why I often hear clients express frustration over their delegation efforts. It’s a common thread among managers –
“I assign tasks but nobody ever does what I ask them to do.”
Robert Half, who made his fame and fortune by founding one of the world’s most successful personnel services, once said of
the art of delegation: “Delegating work works, provided the one delegating works, too.”
In other words, delegation is much more than simply handing out assignments and walking away.
Delegation is a way of making the best use of your resources, of giving employees accountability and freedom, of achieving
company objectives as a team.
It’s about working smart. And working effectively. But it only “works” when the one doing the delegating is serious
about managing properly.
Poor delegation costs you money
Why is it important to delegate effectively? First, poor delegation – or lack of delegation – increases the cost of producing
any good or service. In the short term, you may be willing to accept this hit to your bottom line.
But long-term, your company will either lose customers due to higher prices – and often poorer quality – or you’ll lose
profits that should be yours. Either way, you lose.
Now think about your employees. Regardless of whether they are vice presidents or laborers, employees who work in
challenging, motivating environments are more productive, more committed to the customer and more likely to achieve
personal and corporate goals.
Finally – and this applies especially to small or mid-sized companies without deep infrastructures – poor delegation skills often keep
senior people from focusing on the right issues. For example, the senior executive who spends countless hours researching data
or tweaking a Power Point presentation is wasting valuable time that could be spent growing the business.
That executive is costing his company money. The business loses.
Common breakdowns can be prevented
Of course, on some level, everyone understands the importance of proper delegation.
Unfortunately, some managers believe that when they delegate a task, they also give away all responsibility
for ensuring that the task gets done.
The reality is that most breakdowns in delegation start with the manager. Why? Delegation often fails because:
- The employee was never told what to do.
- The employee doesn’t know how to do it.
- The employee doesn’t know why something is important.
- The employee believes another task is of greater importance.
- The employee is under the impression that he or she is doing what is needed!
In these instances and many others, a manager who communicates effectively and follows up as needed can easily solve
these problems.
In fact, delegation is actually a three-part process. Step one is defining the task – what is needed, the timeframe, the level
of importance, even some suggestions for how to accomplish the work. Step two is following up to make sure the task or project
is on track. Step three is taking action to reinforce acceptable performance or correct inadequate performance.
But it’s the manager’s responsibility to make sure those steps are followed.
Protect the environment!
Perhaps the most important aspect of effective delegation is creating an atmosphere of trust and respect where employees
feel comfortable asking questions or developing their own ways of getting work done.
The right environment makes a tremendous difference. And managers can nurture that sense of empowerment by giving their
employees the sufficient direction – and freedom – to work independently.
That doesn’t mean that following up with employees is negative. In fact, if done properly, follow up can lead to a positive, supportive
environment, one where two-way communication creates a collaborative relationship between management and staff.
The key is making sure you don’t just bark out orders and walk away. Instead, be sure to provide the information and support your
employees need to be successful with the tasks assigned to them.
Don’t sabotage your delegation efforts by:
- Failing to provide sufficient information about the task.
- Leaving out critical details such as deadlines or possible obstacles.
- Insisting that employees follow unnecessary steps to produce the finished product.
- Micromanaging every step of the way. Follow-ups should be supportive interactions, not interrogations.
- Failing to provide positive feedback when work is done correctly, or to take action if needed to ensure a proper outcome.
Remember to communicate effectively at each step of the process. Give your employees some freedom and flexibility to pursue
tasks their own way. And always follow up in a positive manner, providing insight or coaching tips when needed.
If you have the right focus – and make the right effort – you can get delegation to work for you, too.
More Information? If you’d like to learn more about how to make delegation work for you, please send an E-mail to
tim@plaidgroup.com, visit our web site at www.plaidgroup.com, or call us at 713-627-3569.
Author's Note: Tim Smith is a Principal with The Plaid Group. The Plaid Group helps companies simplify and stabilize their business
operations to improve financial performance and gain a competitive edge. The Plaid Group publishes a free bimonthly e-mail newsletter filled
with insights and ideas you can use to enhance your company’s operational performance, spur growth and increase bottom-line profits.
Copyright 2004 The Plaid Group
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